Monday 30 May 2011

Mission re-statement.



When you start a blog the golden rule is to pick a topic, something specific, something that you can focus on, give a new exciting angle and get your teeth stuck into. Well we; The Morning Fader team, started this blog as a subsidiary to the show that we did on LSRfm.com. The show started off largely as an enjoyment for ourselves, we didnt care whether anyone was listening, we were having fun! Then we started to get listeners; friends and family first, bored library goers second, and passionate music fans arrived somewhere in between. The long and short of it is that the radio show is over, and the three of us are moving our separate ways. So, what becomes of the now illegitimate off spring that is The Morning Fader Blog? What purpose does it serve?

Everyone loves to label things, and this especially applies to music. Every blogger, journalist, columnist, sees themselves as a music-lexicologist (We are just as guilty too). As a music blog you should focus on one of these sometimes frankensteinian genres and runaway with it. This begs the question, what is our focus? which genre?

We knew from day one that we could never be a genre specific new music show. We could see the merits of having a specific genre to focus on, but it wouldn't have been right for us. We were three different people, with our fingers in three different musical pies. I can only speak for myself on this, but I dare say the others feel the same. Quality music can allow you to see another side of reality, and this is what we search for. Whether it exemplifies or personifies mood you are in, this is the music we want to find and treasure. We could start looking anywhere for music for filling this criteria, at the beginning, the 60s, 90s rave... but theres a good argument for starting where you know. Luckily for us, that's now.

Explicitly, we are a quality New Music Guide. Take from that what you will. we hope you enjoy.

Morning Fader Anon. Playlist #3


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